You’ve no doubt heard about the K.I.S.S. principle – “Keep it simple, Stupid.” Or as I like to say… “keep it simple, silly.”
K.I.S.S. has been around the block a few times. In fact, it was a design principle noted by the US Navy in the 1960s.
The phrase was coined by aircraft engineer Kelly Johnson. It’s nice to note that Johnson was the lead engineer at the Lockheed Skunk Works (creators of the Lockheed U-2 and SR-71 spy planes).
Though the acronym has been used mostly by the US military, namely the U.S. Navy and United States Air Force, civilians, businesses and lots of other groups 自慰蛋 use it too.
Heck, I bet you’ve used it a few times yourself.
We all tend to over complicate things, including myself.
But I prefer simple any day and twice on Sunday. When tackling any problem, my number one rule is to start with the simple basics first (is the power on? Is the lamp is plugged into the electrical outlet?)
And you’d be amazed at how effective the simple way of doing things can be. After all, you can always complicate the hell out of things later, if you like.
You’ll be pleased to learn “simple” also works in marketing your biz too! Truth be told, simple has taken me a long, long way in the marketing of my business.
Let me explain…
The Three Pillars Of Good Marketing
OK. Let’s break this down into, you know, simple terms. You can easily and simply market any product or service if you examine the 3 pillars of marketing.
But before I go into details, I’ve got to give credit where credit is due. While, I’d love to think that I’m a marketing and advertising whizz, truth be told, I’m scratching the surface here.
What I have learned came from the true geniuses of the game. The guys who figured it out and have been in the marketing trenches for decades.
With that said, what you’re about to learn came from marketing top-gun Dan Kennedy. I recommend that you get your hands on any books, programs or live events he puts on. It’s nothing less than pure gold.
OK. On with the show. The pillars of good marketing are:
Message
Market
Media
Let’s talk briefly about each one.
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